Non-Profit Questionnaire

Thank you for taking the time to complete this questionnaire. Your answers help us understand your organization, your audience, and your goals so we can build a website that truly serves your mission. Please answer as thoroughly as you can — there are no wrong answers, and “we’re not sure” is a perfectly good response.

Comments

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About Your Organization

Organization name (exactly as it should appear on the website)(Required)

Mission statement

Briefly describe what your organization does, who you serve, and the impact you make.

When was your organization founded, and is there a story behind it you'd like the website to tell?

Primary contact — name and role(Required)

Primary contact — email(Required)

Primary contact — phone

Who has final approval authority on design and content decisions? Will a board or committee need to sign off?

What is your tax-exempt status (e.g., 501(c)(3)), and should it be displayed on the site along with your EIN?

Website Goals

Understanding what success looks like helps us prioritize every design and content decision.

What are the primary goals of the new website? (Check all that apply.)

Increase online donations

Recruit volunteers

Raise awareness of our mission / educate the public

Promote events and drive registrations

Serve the people who use our programs and services

Attract grant funders and corporate sponsors

Grow our email list / newsletter subscribers

Share news, stories, and impact updates

Other

Of the goals above, which single goal is most important?

When a first-time visitor lands on your homepage, what one action do you most want them to take?

How will you measure whether the new website is successful? (e.g., donation totals, volunteer signups, traffic)

What problems does your current website (or lack of one) create for you today?

Your Audience

Who are the main groups of people who will visit the site? (e.g., donors, volunteers, clients/beneficiaries, grant makers, media, partner organizations)

For each main group, what are they looking for when they visit?

Describe your typical donor or supporter. (Age range, how they find you, whether they give online or offline, etc.)

Are there audience needs we should plan for?

Visitors with disabilities (screen readers, low vision, etc.)

Visitors who primarily use mobile phones

Visitors with limited or slow internet access

Visitors who speak a language other than English

Older adults who may be less comfortable online

If visitors speak other languages, please list them (and note any other audience needs):

Current Website & Accounts

Current website address (if any)

What do you like about your current site? What frustrates you or your visitors?

Who registered your domain name, and do you know how to access that account? (e.g., GoDaddy, Namecheap)

Where is your current site hosted, and do you have login access?

Do you use Google Analytics, Google Search Console, or the Google Ad Grants program for nonprofits?

Is there existing content (pages, blog posts, documents) that must be preserved and moved to the new site?

Content

Content is usually the biggest factor in a project’s timeline — the more we know now, the smoother things go.

Which pages or sections do you expect the site to include?

Who will write or provide the text for the site?

We have finished copy ready to go

We have rough drafts that need editing

We’d like the agency’s help writing content

A mix — some pages ready, some need help

Do you have quality photos and videos of your work, events, and the people you serve? Do you have signed photo releases where needed?

Do you have testimonials, success stories, or statistics that demonstrate your impact?

Are there documents the site should host? (Annual reports, IRS Form 990, board lists, program applications, etc.)

Design & Branding

What brand materials do you currently have?

Logo in vector format (AI, EPS, or SVG)

Logo in image format only (PNG/JPG)

Brand guideline document

None of these — we need branding help

List 2–3 websites you love (non-profit or otherwise) and what you like about each.

List any websites you dislike, and why.

What feeling should the site give visitors? (e.g., hopeful, urgent, professional, warm, community-driven)

Are there peer or competitor organizations whose websites we should look at?

Features & Functionality

Which features does the site need?

If you accept donations online, what platform or payment processor do you use today (e.g., PayPal, Stripe, GiveButter, Network for Good, Classy)? Are you happy with it?

Do you use a donor database or CRM (e.g., Bloomerang, DonorPerfect, Salesforce, Little Green Light)? Should the website connect to it?

What email marketing tool do you use, if any (e.g., Mailchimp, Constant Contact)?

Are there any other tools or systems the website needs to work with?

Managing the Site After Launch

Who on your team will update the website after launch, and how comfortable are they with technology?

How often do you expect to update content? (e.g., weekly news posts, monthly events, rarely)

What level of ongoing support are you interested in?

We’ll handle all updates ourselves after training

Occasional help when we get stuck

A monthly maintenance plan (updates, backups, security)

Not sure yet — let’s discuss

Legal, Accessibility & Compliance

Do you have a privacy policy and terms of use, or will you need help creating them?

Are you subject to accessibility requirements (e.g., ADA / WCAG compliance for government funding), or do you simply want the site to be accessible to everyone?

Are you registered for charitable solicitation in the states where you fundraise? Are there any required disclosure statements the donation pages must display?

Do transparency platforms matter to your funders (e.g., Candid/GuideStar, Charity Navigator)? Should the site link to your profiles?

Timeline & Budget

Is there a date the site needs to launch by? (e.g., before a gala, giving day, grant deadline, or fiscal year end)

What budget range has your organization set aside for this project?

Is this project funded by a specific grant with reporting requirements or spending deadlines we should know about?

Anything Else

Is there anything else we should know about your organization, your community, or this project?

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